What should I write in Excellence?

Present your technology & innovation

Make sure that the innovative aspect of your project is clear. You need to convince the evaluators that your innovation is excellent, that your product, process or service is disruptive in the market(s) of interest, and that it has the potential to change the dynamic of the market and possibily to address a ssocietal challenge.

Try not to be too technical. The evaluator might not be from your exact field, and too many technical terms might distract him/her.

This is not a research proposal (or an R&D proposal). The clear focus should be on the business side of things.

Disruptive Innovation

Know the difference between innovation and disruption

> Disruptors are innovators, but not all innovators are disruptors.

> Disruption displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile.

> It is at once destructive and creative.